Book-Store-1.com > Books > The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

by: John Battelle Average Rating: 4.50 out of 5 stars

Product Description:

If you pick your books by their popularity--how many and which other people are reading them--then know this about
Rating:

- Keeping up with the changing world
This book is a must read for those of us looking in from the outside at our rapidly changing internet/technology world. It is very much an eye opener as to what is coming into our lives at an increasingly faster pace!

Rating:

- Perfect Search
I enjoyed this book, and especially the frequent discussions about "the perfect search" and the future of search. I can imagine a time that the author's prediction comes true and I especially enjoy how encompassing search really is. Before reading this I thought that search was just that - a box to enter in terms to search for. But, it is a burdeoning field that morphs with many business ramifications - advertising, media, and sales to name a few . The idea that someday (soon) we will be able ... Read More

Rating:

- must read if an investor in hi-tech
outstanding work on the google generation...if investing in this area, this book must be read...especially the parts of the book that describe the way "meeting" are held at Google

Books : The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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