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Books : Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround

by: Louis V. Gerstner Jr.

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List Price: $27.95
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Sales Rank: 6,980
Release Date: 12 November, 2002
Media: Hardcover
Manufacturer: HarperBusiness

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Customer Reviews

Average Rating: 3.21 out of 5 stars

Rating:

- Win, Execute, Team - He did it, He Tells It
A previous reader review suggested that Mr. Gerstner's was out of touch and if readers want the real story they should read Soldier of Fortune 500. Who better than Mr. Gerstner, the man responsible for turning IBM around to write about it? Who Say's Elephants Can Dance is wonderfully candid and well written (and by Mr. Gerstner himself, without the assistance of a ghost writer). I particularly liked the passages on "inspect versus expect," managing by principles vs. process, focus on core competency and impact of culture and how to change it. These can be applied to any company.

I am author of Soldier of Fortune 500. In fact, my book is very positive about Mr. Gerstner and what he did for IBM. I think the Gerstner book is brilliant and would recommend it to all. Rather than contradicting, ... Read More

Rating:

- Another ex-IBMer
My first job after college was with IBM - during the boom of the S/360 computer introduction. These were glorious times with IBM. I left IBM eventually (for reasons not negative to IBM) but have always had a special fondness for the company. Even though IBM's internally focused management style ultimately got them into trouble, it spawned a workplace that treated the individual with the utmost respect which all of those who once worked for IBM could not help but appreciate.

This book was a simply written and accurate depiction that covered the latter years of T.J Watson Jr.'s era through to today and the viability that the entrenched 1960's IBM culture had in the 1990's. The story is a facinating one and worth reading since I believe it is a 20th century story unique unto itself.

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Rating:

- More about history than management
While this is a good book of an historic turnaround, there is little one can take away and apply. Between Gerstner's excessive modesty and the way he focuses more on his actions than the reasoning behind them, there is not much to learn here. Nonetheless, it is an enjoyable story.

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